HENI are delighted to announce Palm, a new scalable and sustainable Ethereum protocol and token optimised for creators, and Palm NFT Studio, an innovation lab set up to collaborate with artists, marketplaces, and rights holders to bring projects and platforms into the Palm ecosystem.
The first artist drop utilising Palm will be Damien Hirst’s ‘The Currency’. A project five years in the making, ‘The Currency’ “challenges the concept of value through money and art,” according to Hirst. Made up of 10,000 works on paper tied to corresponding NFTs. “Palm is by far the best platform for me. It’s new and art focused, it’s the most environmentally friendly, and it is quicker and cheaper to use. With Palm, artists can invent the future,” says Damien Hirst.
Palm is brought together by ConsenSys founder and Ethereum co-founder Joseph Lubin; film producer and owner of Heyday Films, David Heyman; and founder of HENI Group, Joe Hage. The new venture will be led by co-founder and CEO Dan Heyman, currently General Manager of protocols at ConsenSys.